Today's post is addressing a question I received during the last couple days from a coaching student of mine. This question was specifically about a previous post which really dug into the on the "80/20 Rule".
The "80/20 Rule" discusses what the 20% of the activities that you need to be completing on a daily basis are, if you want to move your business forward... from zero to let's say $5,000 month... or move from the $5,000 to $10,000 per month income level for your business.
One of my students wrote to me telling me that while she really liked the content, and found it very valuable... she was a little unclear as to why she needs to be producing content on a daily basis.
If you read that blog post, you'll recall the four things that I said that you always need to be doing when you're going from zero to $5000 a month, or to $10,000 per month:
- Generating leads
- Producing content
- Following up with your leads in order to close sales
- Investing in building your intellectual capital
Those are the four things - and, again, my student mentioned that she got the other three, but she didn't really understand why she needs to be producing content on a daily basis.
Why is producing content beneficial for you and your business?
To better understand the answer to this question... please always keep in mind that you actually get paid based on the value that you add any marketplace.
And this concept is often a big paradigm shift for a lot of people, because so many people receive an hourly pay rate at their job.
What you want to keep in mind is... in fact you're not actually getting paid for the hours that you are at your job, you're getting paid based on the value that you provide to your company while you're actually at your job doing your work.
So, as an entrepreneur it is important to remember that the people who do the best... the people who make the most money... the people who have the biggest businesses... always provide the most value.
If you look at the biggest companies in the world: Starbucks, Microsoft, Apple, McDonald's... they all provide value in their own ways. Even McDonald's, in the sense that they provide a meal that everyone knows exactly what they're going get, and they know they can get it very quickly... provides an immense value to a marketplace. It doesn't necessarily matter that their food isn't of the highest quality.
So, if you're working to become successful in your chosen marketplace, if you're trying to get your business from zero to $5000 per month, what's going to get you there is the value that you provide to your marketplace.
And that's really what content creation is all about. It's about creating content that provides value and solves problems for the people who are in your marketplace. When you do this for an extended period of time, you begin to build a base on loyal and consistent readers and followers of both you and your content.
For example, let's say that maybe five people read your content on Monday, and then those five people come back again on Tuesday, and then in addition, maybe two more readers join in and read your daily content starting the next day. And on and on it goes...
So, I think you get the idea here... that as this process of consistently producing value-based and problem-solving content to your readers on a daily basis continues... at the end of the year, you have a bunch of people reading your content, having their problems solved based on your content, and readers are feeling like you're adding value to their lives.
And what happens when that occurs? You become the leader... you become the authority... you become looked up to by people in your marketplace. Then what occurs when that happens is that sales become effortless, you become an industry icon, and you become looked up to by everybody in your marketplace.
A few examples of individuals who do this very well in the marketplace include Ray Higdon, who produces content pretty much every single day; Dave Woods, who initially went from living in his van, to doing extremely well in his primary opportunity; and Ty Tribble... he does this very well and is a blogging expert.
So, remember that producing content is not necessarily about generating a sale immediately. Does this happen sometimes?... of course it does.
However, you don't want to be writing a sales letter on your blog every single day, and then send your e-mail list to your sales letter on your blog. Instead, what you want to do is to build content, build rapport, build goodwill in your marketplace, and in return over a period of time, people will begin to trust you.
So, when you do send the sales message out to those same individuals, they will be that much more responsive, and will be that much more likely to buy from you.
So, I hope this answers my student's questions and helps all of you to both realize and remember that producing content is all about adding value to the marketplace. And the more value you add... the more goodwill you will build. And ultimately the more goodwill you build vastly contributes the success you will have when you have a product or service to sell.