“I like work. It fascinates me. I can sit and look at it for hours,”
said Jerome K. Jerome, the author of Three Men In A Boat.
I like hard work too. But not the way you'd think.
As a marketer, I like the concept of hard work because it generates agreement in most audiences. Funny thing is it doesn't matter which way you use it.
You get points if you present hard work as an absolute necessity for success. It makes sense, it plays to people’s pride (“hey, I’m a hard worker, too!”), and just like Jerome, most people are fascinated by it… as long as they don’t have to do it themselves.
But you also get points if you use hard work as something to avoid.
You do that by using contrast. For example, the most common setup you’ll see is “normally you’d have to spend a lot of time on X, but thanks to this very convenient shortcut…” I’m sure you’ve seen this, right?
So no matter what, bring up hard work and you win. Now, beyond this being an interesting marketing trick you can use...
what does this have to do with you?
Everything. Especially if you’re feeling overwhelmed and overworked.
Yet… you somehow feel forced to work more and more, and to get more money, provide a sense of security to your loved ones, and for yourself.
So you continue working. Just one. More. task.
The result? You might be burning yourself out.
The average age of burnout is now 32. And I’m sure it’s about to get worse when they get some new studies in.
Burning yourself out is not going to get you the results you seek.
Hard work is not the answer.
However, easy for me to say. I've been fortunate enough to be able to focus on one thing (conversions through value creation - the most powerful conversions engine there is!) for a really long time and become so good at it that I've also been able to put a brilliant team around me that does everything that I'm not good at.
What is the answer?
It’s a new training Jason Fladien did a couple of days ago.
Now, what is the best way for you to leverage focused bursts of hard work (so that you avoid burnout)?
More importantly, what is just about the one thing you can do regardless of your skill level or experience or where you’re from?
How do you bring about enough value to the end customer without creating it yourself?
You’ll find all the answers (and more) here:
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