Recently, one of my coaching students asked me how often he should send emails to his list. This is a question that I’d recommend every marketer asks themselves when they are new to the scene.
Even if you are an experienced Internet Marketer, there may still be aspects of your email campaigns that you never looked into before or may wish you could get some advice on.
My best results come from adopting a strategy called 'Talk Radio' email.
'Talk Radio' email consists of sending one email in the morning and one email at night. The morning email contains long-form quality content, while evening emails are short, punchy, and designed to drive people to a sales page
One of the things my student struggled with most was coming up with enough emails, so it wasn't repetitive and people weren't getting the same messages. He also had a concern about simply sending lots of emails.
Sending frequent emails to your list may cause more unsubscribes, but what matters in the end is how many subscribers are still reading and responding to your messages.
- If you're consistently providing content.
- If you're continuously solving problems and always telling entertaining stories.
- If you’re putting content they like in front of your audience every morning,
Then the people who truly resonate with your message won’t leave in the evening when you send your short link driven, punchy email
The people that don't like the short, punchy emails may unsubscribe, but that's OK... Because if they can't take your messages during the evening and don't feel a strong enough connection to you to stick with one email message, chances are they'll never make a purchase from you.
So that's the process of 'Talk Radio email'.
Don't worry about people unsubscribing;
Don't worry if someone sees a message more than once;
Don't worry when your customers get hit with a lot of your emails.
Because as long as you provide relevant content, solve problems, and are entertaining in the email, they'll stick around and will be receptive to your message.
If they don't ... You don't want them on your list.
The second question from my student was around the topic of bonuses, specifically how to create a bonus that would convert more leads into sales.
Creating bonuses is one of the smartest things you can do in your business!
There is a little bit of science behind the bonuses that work and convert the most leads into sales. There are likely thousands of other affiliates promoting competing offers or opportunities - In order to make an impact and stand out from the crowd, you need to provide a compelling bonus that is not being pushed by your competition.
So what I usually do is look what the offer provides, and what is missing that would take the prospect from where they currently are, to where they want to be.
To be successful online, you need an offer, you need traffic, you need leads, and finally, you need follow-up.
So, an example bonus could be - If your opportunity provides the offer and follow-up, maybe you can deliver traffic and leads.
That type of bonus would probably have the most impact on your marketing strategy.
You can also provide more on top of those bonuses.
Maybe extra training, extra interviews with leaders, coaching sessions with you, etc.
Find the value gap; examine what your offer provides and then identify what’s missing.
Fill in that gap with a bonus to help convert more audiences into leads.
So stay focused on creating rock-solid bonuses.
Focus on persistently putting your offer in front of your audience by using 'Talk Radio email'.
And don't worry about sending emails to your list too often.
Send one in the morning and one in the evening.
Focus on making the one in the morning so good, people will want to stick around for that evening email
- You can't go wrong!